06/30/10 FOR IMMEDIATE RELEASE
Contact: Kate Geller, (202) 785-8683 or firstname.lastname@example.org
FOR IMMEDIATE RELEASE
Coalition Kicks Off Major Campaign on Energy & Climate Bill with $2 Million TV Ad Buy in Four States
Ads Call on Constituents to "Save" Oil-Slicked Senators, Thank Senators Supportive of Clean Energy
WASHINGTON - Today, the League of Conservation Voters (LCV), VoteVets.org Action Fund, Sierra Club and Service Employees International Union (SEIU) launched the first TV ads in an $11 million ad campaign to help ensure that the U.S. Senate takes decisive action on comprehensive energy and climate legislation this summer. The initial $2 million TV ad buy, which names Sens. Burr (NC), Johanns (NE), Nelson (NE), McCaskill (MO) and Reid (NV), highlights the recent vote on Sen. Murkowski's "Big Oil Bailout" resolution and criticizes senators for siding with Big Oil or praises senators for supporting clean energy policies.
"When it comes to our energy future, senators need to choose between siding with the Big Oil companies who have been blocking reform for decades and standing with the majority of Americans who want comprehensive clean energy policies," said LCV President Gene Karpinski. "As the U.S. Senate debates comprehensive energy and climate legislation, we will continue to inform constituents about their senators' records - whether they vote to let Big Oil off the hook or to transition our nation to a clean energy economy that creates jobs, reduces pollution and enhances our national security."
"Clean energy doesn't just protect the environment, it protects America, and puts people back to work," said Jon Soltz, Iraq War veteran and Chairman of VoteVets.org. "Neither our national security nor our economy can survive the status quo, which sees us sending oil money to the same terrorists we're fighting, and surrendering jobs to foreign nations that are investing in clean energy technology right now. Constituents need to know where their Senators stand - with big oil, or with our troops and America."
The campaign includes two TV ads. "Clean Up," which is running in North Carolina and Nebraska, criticizes Sens. Burr, Johanns and Nelson for voting for the "Big Oil Bailout" while also taking thousands in campaign cash from the Big Oil companies. The ad features an oil-slicked politician being "rescued" from an oil spill. "Front Line," which is running in Missouri and Nevada, praises Sens. McCaskill and Reid for voting against the "Big Oil Bailout" and supporting clean energy policies that create new jobs. The ad features Kevin Johnson, a Iraq War veteran who now works for a Chicago-based wind energy development company with projects across the country.
The TV ads are running statewide for the next two weeks and will be complemented by web ads geo-targeting the four states.
"As the nation continues to grapple with the BP oil disaster, one thing remains very clear - the urgent need to end to our dependence on oil,” said Michael Brune, Executive Director of the Sierra Club. “Now is the time for real action from our nation’s leaders to craft a foundation on which we can build an America free from oil addiction, create millions of new clean energy manufacturing, construction, and service jobs here at home, and reduce the carbon pollution that is threatening our economy, our health, and our climate. We’re joining our colleagues in the national security, labor, and conservationist communities today to tell Senators that the American people won't tolerate shills for Big Oil and that won't settle for anything less than a clean energy future."
“Clean energy offers the hope of new middle class jobs on which you can raise a family and send your kids to college,” said SEIU president Mary Kay Henry. “If Senators care about working families, this is a no-brainer.”
This effort is part of a sustained, multi-media campaign to call out those senators who stand with Big Oil and other corporate polluters and praise those senators who stand with the majority of Americans by supporting a bold clean energy and climate bill. This is one of the largest collaborative efforts to date to educate the public on where key Senators stand on the historic fight to put America back in control of our energy future with legislation that creates new clean energy jobs, reduces our dangerous addiction to oil and curbs harmful carbon pollution.
View the ads and scripts here:
TV Ad: http://http://www.youtube.com/watch?v=nZKoTB22A0
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